Social media management refers to the process of managing and monitoring a company’s social media accounts to increase brand awareness, engage with customers and potential customers, and build a strong online presence. This includes tasks such as creating content, scheduling posts, responding to comments and messages, analyzing metrics, and staying up-to-date with social media trends and algorithms.

Digital marketing refers to the process of promoting a brand, product, or service through digital channels, such as search engines, social media, email, and websites. This includes tasks such as creating content, optimizing websites for search engines, developing paid advertising campaigns, analyzing data and metrics, and using various tools and techniques to drive traffic, leads, and sales.

Social media management is a subset of digital marketing as social media is one of the key channels used in digital marketing strategies. However, digital marketing encompasses a broader range of tactics and channels beyond social media, such as email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and more.